By Jed Gottlieb
UPDATED: August 17, 2025 at 10:57 AM EDT

Harvard Square is cool… again? …still?
It’s hard to know how to describe Cambridge’s signature square. It seems to be in a constant state of decay and renewal all at once. But, for the optimists, the renewal is more pronounced these days. Stalwarts such Shay’s Pub and Winebar, Harvard Book Store, Pinocchio’s pizza, and the Brattle Theatre — Boston’s unofficial film school since 1953 — still thrive among banks and burrito chains. And between the classic businesses and chains, a handful of new or new-ish standouts have emerged to make (keep?) Harvard Square cool.
Lou’s, wearelous.com
Lou’s leans hard on classic jazz club vibes. That’s a very good thing. The restaurant, bar, and 289-seat music venue feels like a Roaring Twenties speakeasy — full of glittering lights, gold and brown tones, and intimate nooks. It feels like the kind of place where F. Scott and Zelda might see Joséphine Baker sing. The cocktails are good. The music calendar is slowly filling up with a fun slate of artists (performances are always free and there are tables both by and away from the stage). More music is always better.
Lovestruck Books, lovestruckbooks.com
You think you don’t need a bodice ripper where the object of your lust is a minotaur. But when you come around to your true feelings, Lovestruck Books has got you. The female-owned, romance-themed bookstore, which opened in December, takes an expansive view of love, lust, flings, and flirtations. You’ll find Jane Austin and Jasmine Guillory and Olivia Dade along with gifts, cards, kids books, and more. The book shop also has a café and wine bar run by George Howell Coffee.
Wusong Road, wusongroad.com
Inside a renovated MBTA building on Mount Auburn Street is the hottest restaurant in Harvard Square, sorry, in Cambridge, sorry, in New England, once again, apologies, in the world. Hard to swallow? Try it with a sip of one of their Zombies (strict limit 2 per guest, no joke). American Chinese cuisine and old school Tiki bars crashed together in 2022 at Wusong — a castle of cocktails, a vault of vintage decor, a palace of pupu platters (try the vegetarian version).
Bonde Fine Wine Shop, bondewines.com
Bonde has been open a few years, but anything post-pandemic that’s local and cool deserves a good shout out. Run by wine whisperer Bertil Jean-Chronberg, the owner has quite the CV: born in France, educated in Montreal, with time in Michelin-starred restaurants and Boston’s own Beehive. Now he’s celebrating small-scale eco-responsible American wines (and trying to get you to celebrate them too). Bonus points: He’s liberal with the dog treats and local dogs know it.
Grafton Street, graftonstreetcambridge.com
Not enough nooks in Lou’s for you? Try Grafton Street. Like Lou’s the relocated Grafton Street is a cozy warren of elegantly decorated rooms and booths. If Lou’s has a speakeasy vibe, this 2022 addition to the Square feels like a New England pub as imagined by Frank Sinatra (read: homey, classy, but not fancy). The Modern English (rye, averna, ancho reyes, orange bitters, arbol chile) is not to be missed.

















