Fjällräven was founded over 50 years ago in Sweden, and has become one of the best known and highest regarded makers of all-weather outdoor gear in the world. The name Fjällräven means "arctic fox" and honors the small creature that inhabits the harsh climates of the mountains of Northern Sweden.
Fjällräven offers a wide range of products, all with the same iconic heritage as the first legendary backpack. From jackets and pants to daypacks - each product is built with one purpose in mind - to make the outdoors more accessible to everyone!
• Develop durable, timeless and functional outdoor equipment
• Act responsibly towards people, animals and nature
• Awaken and maintain an interest in outdoor life